This morning over toast and coffee I watched a one minute
video starring Mitch Joel. Mitch (who I
didn't know until I watched this video) is, I guess, a pretty big deal in some
circles. Among other things, he’s
President of Twist Image; a digital marketing company.
What he said was rather compelling.
In a little over sixty seconds he discussed the general
nature of business, revenue and its relationship to economic climate
and the music industry, leaving the listener with one singular thought.
For every rule there are mostly exceptions.
I’m going to borrow that thought for both my business and
my personal life.
I think it would work well as a small but powerful weapon
to conquer any fear. Especially those sticky
situations where you want to make a radical change (from employee to
entrepreneur for instance) and your mind attaches that radical change to something
that can’t be changed (your age, gender, ethnicity as examples.)
We all know that combination; radical change + something that can't be changed = fear
paralyzes.
And the funny thing of course is we created the “rule” –
the I’m too old/young/black/white/inexperienced/female/male.
So it’s probably safe to say YOU are the exception to the
rule.
