I decided that Pinterest might be a good platform for my consulting business MARGIN. So I added a board I named, “FOR THE ENTREPRENEUR.”
On my personal boards my pins consist of things I liked or objects of desire.
But with the entrepreneurial board I pin consciously because the pin is meant to share useful information. Curated from corners of the web I attempt to pin material that is inspiring, profit-generating, motivating, problem-solving, strategy building and at the same time, visually entertaining.
On the other hand I have a friend who is the queen of the “repin.” Never leaving Pinterest to find board content - if she’s not seeing it on Pinterest already you won't see it on her boards. Her effort is minimal, but she is quickly gaining momentum and her following is rapidly mounting.
I’m involved in a 13-week webinar supported by a nationally known nonprofit association. Our instructor who owns her own consultancy is excellent as she plows through tons of information and online marketing concepts.
Last week we spent a good amount of time discussing blog posts. During that discussion she said something that had my full attention.
She said we all get stymied occasionally when it comes to post topics. Her suggestion was to find a relevant online article. Copy and paste it as your blog entry while giving full credit to the original source.
Next edit the article by giving it a new title and subtitles that enhance or optimize your website. Add your name, address and phone number (nap) at the end of the post. Blog post finished. Done in less time than it takes to let your fingers find the home keys and create that snazzy new optimized title.
I’ll admit to being just a little confused and disillusioned. I’m looking for balance. . .and I'm not sure I'm finding it.
Surely there’s value in the repin; you're sharing information with a new group of friends who possibly couldn't find the info on their own. But never to take the journey beyond the site in search of fresh content doesn’t feel right either.
The same goes for the cut-and-paste blog post. Certainly there’s room for borrowing and sharing content, but I thought the whole notion of a blog was a platform for original thought.
I know an artist with a form of Muscular Dystrophy who still pushes through the stiffness in her hands to create her striking black-and-white illustrations.
With razor-sharp scissors, and an eye focused on perfection, my barber takes an hour trimming my hair making certain I leave with a perfectly sculpted afro.
I know bakers who talk all day about whether they should use Mexican or Madagascar vanilla in their delicious, from scratch, cupcakes.
And I know results-driven consultants who work tirelessly to deliver original product that gives clients innovative, solid strategies.
Are these craftspeople relics? Is it all about the shortcut; has the scenic route been oversold so much so that it’s lost its value?
I suppose it drills down to a personal inventory. How do I want to make a living? What values and beliefs supervise our behavior and become our guiding light?
As usual there’s no right and wrong. And for certain on this one I don’t know the answers. I'm just asking the questions.